A Remix of Google’s Project Glass Video—Now With Ads

“Let’s face it,” Jonathan McIntosh writes, “Google really is just a massive advertising company at heart.” Google’s latest promotional video, which promotes an augmented reality interface built into glasses, doesn’t include ads, so the remix artist decided to create a new version, with a subversive twist. Relevant ads pop up alongside each search, cluttering the user’s field of vision with helpful links to Starbucks, Amazon, and McDonalds. McIntosh sourced the ads from actual AdWords search results, “based on the dialog or setting in the original.” It’s a hilarious, and unnerving, look at what ad-supported augmented reality might look like in the future.

via theatlanticvideo

(via theatlantic)

Source: The Atlantic

63 Notes/ Hide

  1. makkunaito reblogged this from thatneedstogo and added:
    YUUUUUUP.
  2. darylelockhart reblogged this from lockhartcreativestudio
  3. lockhartcreativestudio reblogged this from thatneedstogo
  4. thatneedstogo reblogged this from theatlantic
  5. alex-is-kg reblogged this from theatlantic
  6. rentsandbox reblogged this from theatlantic and added:
    A Remix of Google’s Project Glass Video—Now With Ads
  7. lawdiovisual reblogged this from theatlantic
  8. furiousposhman reblogged this from theatlantic
  9. wizardblue reblogged this from theatlantic
  10. imightbebrilliant reblogged this from absurdlakefront
  11. thenameismylo reblogged this from theatlantic and added:
    A Remix of Google’s Project Glass Video—Now With Ads Yeah pretty much what I thought it would look like.
  12. idyllgossip reblogged this from theatlantic
  13. iknowhowyoufeelman reblogged this from theatlantic and added:
    Can we please talk about just how stupid this idea is? Not only have we given Google information on everything we do,...
  14. jakemartini reblogged this from theatlantic
  15. jonprins reblogged this from theatlantic and added:
    GOOG is so focused on user experience and testing, I doubt anything like this would happen. More likely, they’d use data...
  16. honeyvalentine reblogged this from popularconscience
  17. adamiss reblogged this from theatlantic and added:
    It’s Tom Cruise’s world, we’re all just living in it. And… being a pedestrian is going to be *that much* harder.
  18. edwingardner reblogged this from theatlantic and added:
    via theatlanticvideo
  19. sentinelweb reblogged this from theatlantic
  20. therearepeoplewho reblogged this from absurdlakefront
  21. absurdlakefront reblogged this from theatlantic and added:
    With the ads these glasses seem even more like a creation from a dystopic nightmare to me than ever.
  22. wolfkill reblogged this from theatlantic
  23. sliu reblogged this from theatlantic and added:
    Well. This is even more horrifying.